Public service announcement that's different.
London based ad agency Meteorite released a seat belt safety campaign called "Embrace Life" in 2010. Marcus Hadfield, head of digital said, "this concept ditches every road safety campaign cliché and instead, simply shows the joy of living. In so doing it delivers a positive emotional response, rather than a tired old shock." It's indeed very powerful and an awesome example of using emotion to relay a message. It got an amazing 1.2 million views in 20 days.
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| Embrace Life - always wear your seat belt |
The latest in this safety campaign series for Sussex Safer Roads Partnership is aimed to reduce the number of motorcyclists that are in killed or injured on roadways. This brilliant public service announcement was developed by Writer/Director Daniel Cox and Producer Sarah Alexander of Alexander Commercials in the UK.
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| Stay A Hero, Stay Safe |
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