Capitalizing on Productions

It's not new, but marketers are trying to capitalize on all avenues when producing a commercial or video and it's pretty simple. Before beginning the production, hire a cameraman to shoot a behind the scenes video of the whole process, mix it down into a short entertaining piece and push it out there after the commercial is posted. The BTS video helps with SEO and what company doesn't want that! 
This is the very entertaining ad shot for Weetabix cereal along with the behind the scenes video.
Agency: BBH London
Creative Director: Dominic Goldman

New Weetabix Chocolate Spoonsize Advert

Making Of Weetabix Chocolate Spoonsize 'Dancer'