And on the philanthropic side today, here's a project I was thrilled to be a part of. This young lady is finding a way to help the youth of Haiti. (It's one minute long).


This young lady is making a difference and she figured out her age is not an obstacle.

Commercial for The Tap House Grill

New work includes this 90 second commercial for a brewery. If you like beer, this will make you thirsty!
The challenge on this project including working with all non pro models and shooting the commercial during open hours. But everyone did great and my crew was awesome.

T-Mobile has been pushing the flash mob thing for the last few years and it seems to still be working. "Home for the Holidays" shot at Woodfield Mall near Chicago is drawing nearly 2 million views. Do keep in mind that it looks spontaneous but actually involved a very large crew and tons of rehearsals to pull it off. It's really more like a commercial than a public spectacle caught on camera.

Which brings up an interesting question. Are these types of things more believable and enjoyed if it really looks like it was filmed on cell phones vs big expensive rigs with lots of production? Is T-Mobile getting too polished on the process? Would it be shared even more if it looked less produced?

You decide after viewing. It's a little sappy so if you don't like that kind of stuff, you've been forewarned.

T-Mobile's Home For The Holidays Surprise

Commercial for HVAC company

This is a project that had to be shot in a limited time with a limited budget. Only one location and 2 actors.

commercial for auto repair shop

Recent activity from Pierson includes this commercial for an auto repair shop. The little actress got sick on the 1st night of taping but recovered nicely.

Capitalizing on Productions

It's not new, but marketers are trying to capitalize on all avenues when producing a commercial or video and it's pretty simple. Before beginning the production, hire a cameraman to shoot a behind the scenes video of the whole process, mix it down into a short entertaining piece and push it out there after the commercial is posted. The BTS video helps with SEO and what company doesn't want that! 
This is the very entertaining ad shot for Weetabix cereal along with the behind the scenes video.
Agency: BBH London
Creative Director: Dominic Goldman

New Weetabix Chocolate Spoonsize Advert

Making Of Weetabix Chocolate Spoonsize 'Dancer'

Public service announcement that's different.   London based ad agency Meteorite released a seat belt safety campaign called "Embrace Life" in 2010. Marcus Hadfield, head of digital said, "this concept ditches every road safety campaign cliché and instead, simply shows the joy of living. In so doing it delivers a positive emotional response, rather than a tired old shock." It's indeed very powerful and an awesome example of using emotion to relay a message. It got an amazing 1.2 million views in 20 days. Embrace Life - always wear your seat belt The latest in this safety campaign series for Sussex Safer Roads Partnership is aimed to reduce the number of motorcyclists that are in killed or injured on roadways. This brilliant public service announcement was developed by Writer/Director Daniel Cox and Producer Sarah Alexander of Alexander Commercials in the UK. Stay A Hero, Stay Safe

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